For accountants who are members of AccountantsCentral.com
Additional fees apply for premium services. Please ask.
If you are an accountant who still doesn’t have a website, we can help. We have written and built websites for dozens of companies, including many in professional services. We make it easy and affordable.
Are you ready to make videos, to tell your news? Done right, video has tremendous impact and shows you in the best possible light.
In Greater Toronto, we offer a 5-video package, shot by a professional videographer with more than 10 years of experience, for a great price. Read about Robert Picard, our videographer.
Outside of Toronto, we offer video packages through Canada News Wire and carefully selected videographers in several cities.
Custom media relations
Have a great story to tell and want to get your news on radio, television, on web publications, and in newspapers and magazines?
AccountantsCentral.com has great media contacts across Canada. Our President & Publisher, Jana Schilder, and our Editorial Director, Brian Kilgore, have been professional magazine and newspaper journalists, and have been doing media relations for decades.
There is a flat fee for this premium service that must be paid in advance on a credit card. This premium service may involve writing a news release, or just email pitches to the right reporters, editors, and producers.
Our media relations activities have a high batting average, but as with all media relations, the final decision on when and how a story runs rests with the media outlet. With media relations, there can be no guarantees. The only way to guarantee that your message will be published is to buy advertising.
Media relations training
Dozens of professionals, including financial professionals, lawyers, and C-level executives, have taken our media relations training.
Within Greater Toronto, we offer full-day and half-day media training modules that include: how the media work; differences among TV, radio, print, web, and social media; a journalist’s typical day; how to think like a journalist; how to dress for TV and internet interviews; and useful phrases for TV.
Full-day media training includes: several practice sessions with a HD-digital camera and HD playback monitor, with feedback; and a custom brainstorm session on topics that you are uniquely qualified to comment on.
Call or email us to get the conversation started.
Media relations coaching
An off-shoot of media relations training, coaching usually takes place close to the interview. We work with our clients to determine the combination of most newsworthy comments and topics of most benefit to the person being interviewed. We guide our clients in choosing understandable English rather than profession-based jargon.
Outside of Greater Toronto, we offer media coaching using Skype or FaceTime.
Custom public relations
We also work with selected clients on Public Relations and Communications strategies, tools, tactics and techniques. We oversee speeches and presentations, handle media liaison, plan and co-ordinate trade shows, enhance web sites and brochures, and more.
Fees depend on the services.